Audemars Piguet explores the connections between the worlds of art and craft in an ongoing quest to combine artistic excellence and technical mastery. Following the company’s cultural origin, we were challenged to create a unique setting for the launch of the 11:59 New Collection, sharing the vision of Audemars Piquet. We found an industrial and unused place right in the center of Dubai vis a vis to the Burj Khalifa to showcase technological masterpieces from the New Collection – combining art, music, performances and Michelin starred food to create a sensory experience for the clientele and culture seekers of Audemars Piquest.
